Mrs. Barbara FERRARI

Head of Central Eastern & Southern Europe Sales, HITACHI RAIL STS

Responsible for the sales activities of Hitachi Rail Control BU in Centre Eastern & Southern Europe and Italy Rail Transit. She guarantees   Regional/Geographic Area’s market strategy implementation dealing with all the key customers and stakeholders of the region.

In Hitachi Rail (former Ansaldo STS) since 2001 she hold first positions in the RAMS  technical division moving later to Sales department in 2006. In addition to the management of italian clients, she has an long international commercial  experience in several countries in Europe and Middle East.

Always focused on transportation sector for railways and mass transit , she has a strong experience in dealing with signalling and turkey systems and solution. In addition to this  she developed competences and experience in Decarbonization and Digitization with special focus on Smart Mobility